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Opinion 4 The place to start is you. What's your target salary? And let's be realistic here. If you have employees, you'll need to add up all the salaries. On top of that, you'll need to figure in other associated costs like taxes, FICA, insurance, etc. A safe figure is 25-30%. I lean toward 30%. The math looks like this: |
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| Salary: $40,000. Associated costs at 30% of salaries: $12,000. Total: $52,000. Well, that's a start. So how many hours are there in a year? Hmmm ... let's see 8 hours each day, 5 days in a work week, and 52 weeks in a year, that's 2,080 hours. Again, if you have employees, you'll need to multiply that by the number of employees. Now, if you're like most people, you probably would like to spend a few holidays with the family and you may get a bad cold now and then and need to take a day off. Let's factor those things into our equation (based on a solo practice). 7 legal holidays (US): 56 hours (8 x 7) 2 weeks vacation (you need some time off): 80 hours (8 x 10) 5 sick days (did you get a flu shot?): 40 hours (8 x 5) Total: 176 hours Take that off the top of our total hours and we're left with 1,904 billable hours. But, you probably do other things around the office like invoicing, sales calls, surfing the net and reading articles like this one. Well, you can't bill for that time, so we'll need to axe those hours too. If you are good designer, you've kept time sheets. A review of a few weeks can give you a pretty good idea how much "down time" you have. If you've been bad and haven't kept time sheets, you'll have to give it your best guess and make some adjustments later on ... when you do keep time sheets. A typical target is 25%. If you're new it may be as much as 50%. Hopefully it's not more than that. If it is, I'd suggest you swing over to my blog, Inside The Marketing Mind. You can pick up some tips and ideas to get your marketing mojo moving. Let's use the 25% for this example. That brings our billable hours into the more realistic area of 1,428 per year. Now we're getting somewhere! All you need to do now is simply divide your billable hours into the cost of salaries and voila! You have a rate of $36.41 ($52,000/1428). Let's round that down to 36 smackers. This is the amount to must charge to get your salary and its associated costs. You've got stuff. Stuff is good. We all need stuff. Designer stuff includes things like office rent, utilities, phones, computers, software, paper, ink, marketing materials, yada, yada, yada. You get the idea. Now it's time to start adding up all your stuff. The accountants like to call this overhead. I guess that's because if you buy too much stuff, you'll find yourself in way over your head. Let me pull a number out of the air. Say for our example your overhead costs $35,000 per year. We need to find the percentage of salaries this overhead represents. Simple. Divide the overhead ($35,000) by the salary ($52,000) and you come up with a little better than 67%. Add this to the base rate we calculated earlier: $36 X 67% = $24.12 36 bucks plus the $24.12 for overhead is a whopping $60.12. Again, we'll round that out to a clean $60. And there you have it. Now you know you need to charge at least $60 per hour if you want to eat and pay your rent. We also know that we need to contract at least 1428 hours per year, or 119 hours each month, to make this mark. Pretty neat, eh? Now we're starting to act like a real live business! We not only solved our rate problem, we also set a sales goal. Well, I guess that's about it. What's that the Accountant is saying? There's one more thing? Hmmm ... we took care of our salaries. Our overhead is nailed. What else could there be? Oh! A profit! We need to make a profit. Profit is that funny money that allows our business to grow and expand. It's the leftover nest egg that gives us the ability to keep employees on when things get slow. It's what allows us to replace the old G-4 with a nifty new G-5 and a 17” Powerbook to go. Yup, we need to make a profit. How much profit do we need? I'd say not to go below 10%. 20% is better and that's what we'll use for our target. Time to pull out the calculator again. We've established our base rate at $60. 20% of 60 is 12, so we need to tack $12 on top. Our final rate, to recover salaries, overhead and a healthy profit, is $72.00. If you're like me, you'll round this amount up to a tidy $75. It just sounds better and adds a slight fudge factor. Article Source: http://www.creativelatitude.com/neils_newbies/neils_newbies_0206.html |
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Opinion 5 - Digital Cover Art - front only (Depending on size/content - up to 9 x 12) Up to $500 - Digital Cover art - front, back, spine (depends on size/content - up to 9 x 12) Up to $650 |
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| - Digital Illustration
Art (per image) (depends on size/content - up to 9 x 12) Up to $400 - Digital Cover or illustration Art larger than 9 x 12 By Quote Article Source: http://www.stoltestudio.com/illustration_cover_art_price_guide.htm |
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Summary - Average Prices and Rates Flat Fees for Traditional Book Illustration Black and white roughs - $55 each Colour Roughs - $82 each Black and white full page illustration - $400 Colour full page illustration - $660 Colour book cover - $1150 Flat Fees for Traditional Book Illustration Digital illustration - $400 per image Digital Cover only - $500 Digital Cover - Front, Back and Spine $650 General Illustration Work ( using elements as guide ) Concept sketches - $165 per element Finished Illustrations - $565 per element Rates per hour for Illustration work $72 per hour base rate |
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Edited by Elly Klamo Articles from various sources |
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